Google Panda – A Key Part of Marketing Strategies for Small Business (Part 1)
Have you heard about Google Panda before? The name “Panda” made me wonder what it is about, when I first saw the words for the last year. I originally thought Google invested in an animal business....
View ArticleGoogle Panda – A Key Part of Marketing Strategies for Small Business (Part 2)
In my previous post, I introduced Google Panda, a new search filter from Google, and the potential effect to your website ranking. If your small business relies solely on the traffic generated by...
View ArticleGoogle Panda – A Key Part of Marketing Strategies for Small Business (Part 3)
If you read my Part 1 and Part 2 posts, I believe you now have sufficient information about Google Panda. Many small businesses rely heavily on Google to drive traffic to their websites. Therefore, it...
View ArticleSocial Media Strategy for Small Business
There have been a lot of talks that social media is the most amazing thing that’s ever happened to small businesses. One of the main reasons is that it does not require a big financial investment to...
View ArticleStrategy for Small Business – What is Bad Strategy?
Today we will look at strategy for small business in a different angle. When you are thinking about setting up a business, you probably ask yourself “what should be my business strategy?” I have...
View ArticleStrategy for Small Business – What is Good Strategy?
I discussed about the characteristics of bad strategy in the previous post. To complete the picture, I will explain what are required to develop good strategy. This is an interesting topic because it...
View ArticleThe Difference Between Search and Social
With the rise of social media, do you think it would have a negative impact on the amount of searches people do? Let’s I ask you differently. I assume most of you, a small business owner, involve in...
View ArticleWhat is Innovation? Steve Job’s Secret Formula
“Innovation distinguishes between a leader and a follower (Steve Jobs)” Did you ever ask yourself – what is innovation? And, what innovation would have anything to do with your small business? I have...
View ArticleHow to Make Major Decisions for Your Small Business
As a small business owner, I am sure you have to make a number of decisions every day. Those decisions could be big or small, and they could have different degrees of impact to your business. What if...
View ArticleWhat are Innovation Lessons from Pixar?
Did you watch The Incredibles and Ratatouille? Both animation movies won Academy Award. They were both created by Pixar – the best animation film studio in the world. Apart from these two movies,...
View ArticleAre You Sure that is What Customers Want?
What is the most critical factor that determines success or failure of your small business? Different people would have different answers. However, to me, understanding what customers want and being...
View ArticleHow does Samsung rise?
I always wonder how Samsung, an electronic company from South Korea, becomes the world’s number 1 smartphone maker. There must be something that normal people like you and me don’t know. Based on the...
View ArticleWhere do innovative ideas come from?
You might have heard people talking about innovation very often lately. I believe the word “innovation” has become a major trend because of the success of Apple’s products, especially the iPhone and...
View ArticleWhat is an Explainer Video?
Have you heard about an explainer video? Are you wondering what it is? In the past few weeks that I disappeared from my blog, I was lucky enough to work on a special project which gave me an...
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